2009/02/20

Late V-day!


Did you have great time to spend the Valentine's Day?
Actuallly I had a road game in Chicago, so I spend my teammate rather than my boy friend.lol
anyway,is there a special way of spending this time in Amerika?
In Japan, it is only the women who give presents (mainly chocolates) to men. Japanese women are usually too shy to express their love. (Though it might not be true nowadays.) Therefore, Valentine's Day was thought to be a great opportunity to let women express their feelings. However, this is a custom that smart chocolate companies spread to boost their sales, and it has been very successful. Now the chocolate companies in Japan sell more than half of their annual sales during the week before Valentine's Day. Men are supposed to return gifts to women on a day called "White Day" (March 14th), a Japanese creation.


I resarched on th einternet they saidn that Japanese confectionery maker Morinaga is leading the charge for Reverse Chocolates by publishing the results of a survey revealing that 90.8% of Japanese women would like receive chocolate from men on Valentine’s Day as is the custom in other countries.

1 件のコメント:

  1. That is really interesting. So not only do they capitalize on Valentines day, but the white day as well.

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